SimplyCast - Subscriber Segmenting

If you want to send targeted emails to smaller groups of your email subscribers, you can easily do this by creating segments. You can choose to segment your email subscriber list so that you can further target specific subscribers in order to make a more relevant connection with them and improve open and conversion rates. Targeted emails consistently get higher open and response rates, so it makes sense to segment your list in order to provide a more personalized experience for your subscribers.