With marketing automation, each guest receives personalized messages based on their own needs. Guests will receive reminders about their check-in and check-out time, reducing the number of guests who arrive late or forget what time they should be out of their rooms. Leading up to their stay, create excitement by sending messages with things to do in the area at the time each guest is staying. You can learn more about guest preferences by reviewing reports about which links were clicked and which messages were opened.